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4 things to remember when building customer loyalty

Unilever Food Solutions Country Marketing Manager Pat Mallari gives a talk at the Globe myBusiness Academy on building customer loyalty and conducts a demo of the UFS Website and UFS Chef Rewards powered by RUSH.

Globe myBusiness has recently conducted its latest edition of the Globe myBusiness Academy at the World Street Food Congress last June 2, 2017.  Attended by a number of business owners, the event showcased the latest innovations for entrepreneurs including new services and apps you can avail through Globe myBusiness.

Read also: Globe Telecom’s Rogue One ad dominates Asia-Pacific Tambuli Awards 2017


One of the products on spotlight is the latest customer loyalty app RUSH, which enables business owners like you to build a custom-branded loyalty app to keep your customers coming back. Easy to use and setup for just P1,299 a month, you can engage with your customers through a digital punch card that rewards your customers for every visit or purchase. Unilever Food Solutions, one of the first Globe partners to use RUSH, shared their insights on building customer loyalty and how RUSH has been an instrumental platform for building great customer relationship.  Heading their keynote is Pat Mallari, Unilever Food Solutions Country Marketing Manager. Here, she shares her list of top things you should consider when building customer loyalty.


  1. Challenge the notion of “customer loyalty” with building customer trust and relationship. Mallari started off her keynote by asking the question “is customer loyalty dead?” What used to be decided by just the product alone, customer loyalty has evolved with the times. Customers now look forward to exceptional customer service and rewards and the occasional VIP treatment.
  2. Engage customers with a mix of the right content with the perfect context. In the digital age, customers are bombarded with lots of information online, coming from ads, reviews, opinions from friends etc. Make your content stand out with engaging content with a personal approach, and target your customers using the relevant medium, at the right moment and at the right time.
  3. Use digital tools to support your content and context-driven storytelling. Unilever Food Solutions utilizes the UFS Website, which is a perfect blend of content and context. The website houses a collection of relevant content that provides stories, recipes and an easier way to order ingredients based on the user’s profile.
  4. Digitize the reward experience. RUSH can help reward customers digitally, through points. It uses a personalized approach to redeem points, which customers can claim at their own time and convenience.


Globe myBusiness VP and Segment Marketing Head Debbie Obias welcoming business owners at the Globe myBusiness Academy held at the World Street Food Congress 2017.

Business owners interested in getting started with their customer relationship journey may avail of RUSH through Globe myBusiness with a free 30-day trial. Simply sign-up at to avail and learn more.

Read also: Globe empowers Sari-Sari stores and Filipino entrepreneurs at the 2017 Tindahan ni Aling Puring Convention


For more information on Globe myBusiness, visit the website at, call the hotline at 730-1010, or visit any Globe store.

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