Social Media Marketing Bootcamp for Professionals | Philippines

Map Unavailable Date/Time Date(s) - 17/09/20169:00 am - 6:00 pm Location OLX Philippines - Cebu Office Categories Bootcamp Two of the most important aspects of online marketing is making use of social media and blogging to boost the awareness of your brand. However, simply creating a blog or a social media account will not solve […]
Map Unavailable

Date/Time
Date(s) - 17/09/2016
9:00 am - 6:00 pm

Location
OLX Philippines - Cebu Office

Categories


Two of the most important aspects of online marketing is making use of social media and blogging to boost the awareness of your brand.

However, simply creating a blog or a social media account will not solve that. You will need to properly fill in the details of your social profiles, provide the correct content for your blog and more. This bootcamp should be able to guide you to what you need to do in order to achieve the said goals.

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Who Can Join

The Social Media Marketing Bootcamp is for the following professionals who aims to:

  • build an effective and engaging brand voice
  • measure social media success rooted on quality
  • optimize your  social media strategy based on data-driven insights
  • identify the perfect social media tool for your business strategy
  • use social media channels to drive revenue for your business

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What the Bootcamp Offers:

The bootcamp will provide:

  • a solid foundation about social media and its importance to your business growth.
  • working knowledge and information about social media and blogging.
  • techniques, strategies and tool suggestions to improve your social media productivity

After the bootcamp, participants will receive:

  • Social Media Marketing Professional Certificate of Completion with your name on it.
  • A year access to our online learning portal where you can download, view and update yourself to the latest updates about the topic.
  • Access to our Social Media Marketing Resources and Library
  • Your Social Media Marketing Professional calling card template
  • A customized Diploma in Social Media Marketing Professional (for those who have taken the exam and passed it)
  • A premium online profile that will showcase your online competency in Social Media Marketing.
  • A Social Media Marketing Professional Badge that you can place in your website and profiles.

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What the Bootcamp Doesn’t Offer

Before you get down to it, let’s clear some of your assumptions about this bootcamp first.

  • The training will not provide you “magic tools” to understand  and social media.
  •  It won’t fix your existing problems in an instant. But we can provide you tips, techniques and strategies on how to do it. Managing social media will take a lot of your effort and time.
  • This bootcamp will not cover topics about your blog design.
  • Driving traffic is not the only purpose of this bootcamp. We will highlight the value of 

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What You Will Need

For this bootcamp, you are required a couple of things. They are listed down below:

  • Social Media Accounts: Facebook, Twitter, Instagram, LinkedIN, Google+, and Pinterest.
  • Basic knowledge about how these social platforms work.
  • Time and effort. 
  • You must be able to share other people’s content on your own social platforms.
  • You should have a business need for social media – either as someone who is an entrepreneur or within an organisation
  • You should have the deepest intention of using Social media in marketing your brand, products or business.

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Overview

Here’s a general outline as to what the whole bootcamp is going to cover:

 

MODULE 1: Intro to Social Media

This session will provide you the foundation knowledge on Social Media and Social Media marketing. This session is essential to those whoo are new to the topic and at the same time a review of those who are already doing social media. This session will also affirm or negate any notions on Social Media.

The module is  divided according to these topics:

  • Preview
  • What is Social Media
  • Types of Marketing
  • What is Social Media Marketing
  • Social Media Today
  • Social Media Benefits
  • Mobility Is King
  • Three Perspectives
  • Social Media Market Share

 

MODULE 2: Social Media Success

Knowing which industry your business is aligned is very important as it is going to be a defining factor in determining your marketing strategies for it. Even if you have already s

  • Preview
  • The Psychology of Branding
  • Three Influencer Types
  • Measuring Social Influencers
  • Evolving
  • Purchasing Risk
  • Social Media & Online Marketing

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MODULE 3: The Social Media Pro Starter Kit

These are the hacks that you should use before venturing and using social media. Understanding this module is essential in establishing your online success in social media

The face of your business on social media might be your company logo, but that doesn’t mean that everything that pours out of your timeline simply talks about selling your products. Your viewers may tend to your business, but it will take a person to convince another person. You’ll more about personalizing your brand here.

  • Knowing Your Target Clients
  • Knowing Your Competition
  • Identifying your Persona
  • Identifying your Brand
  • Professional Profiling
  • Social Media Audit
  • Personal Online Branding Kit

 

MODULE 4: Social Media Optimization

In this module we will share the secrets of highly successful social media accounts. We will also show case studies on how companies are effectively optimizing their accounts and getting their expected results

 

MODULE 5: Two Pronged Offense: Social Media + BLOGGING Pro

Building authority is established more than social media. We suggest you start with BLOGGING also.

  • Blogging with Blogger
  • Blogging with WordPress
  • Optimizing your content
  • Writing Engaging Content for your target audience
  • Sharing your Blog Content in Social Media

 

MODULE 6: Social Media Networking

This module will focus more on understanding your content and sharing your content to your target network and client-base.

  • Developing Your Social Networking Strategy
  • Building Your Social Connections
  • Building Your business connections
  • You and Online Communities
  • Marketing your business through social networking

 

All of the modules will have bootcamps or hands-on session to ensure that participants will have working knowledge about the training.

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Instructor

Digital Marketing Strategist Cebu Philippines
Digital Marketing Strategist Ruben Licera Jr.

RUBEN LICERA JR. is one of the Philippine’s result-oriented and respected social media optimization and digital marketing strategist since 2008. Currently the Chief eSTRATegy Officer of eSTRATmedia, Ruben is also the immediate past Community Manager of Google Developers Group (GDG) Cebu, a co-community manager of Google Business Group (GBG) Mandaue, a Hootsuite University Social Media Professional Certified and Ambassador, a Sillicon Valley Digital Marketing Certified Social Media Specialist, and a Certified Inbound Marketing Strategist.

Read more about the featured social media marketing strategist here.

 

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SMM Pro Investment

EARLY BIRD RATE: Php 1,900/attendee (if paid not later than July 23)

PRE-BOOTCAMP RATE: Php 3,000/attendee (if paid before the event)

WALK-IN RATE: Php 3,500/attendee (if paid during the event)

For group registrations, please email inquire[at]escooped.com.

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